Silver Streak Multi-Speciality Hospital is looking for a strategic and result-driven Marketing Manager with at least 10 years of experience in the healthcare or service industry. The primary focus of this role is business development through key channels such as corporates, referral doctors, residential welfare associations (RWAs), and community societies. The ideal candidate should possess excellent networking skills, a strong understanding of healthcare marketing, and a proven track record of driving growth through multi-channel initiatives.
Key Responsibilities:
- Develop and execute business development strategies to increase patient footfall and revenue.
- Build and manage strong relationships with corporate clients, including conducting health talks, wellness camps, and tie-ups.
- Identify, onboard, and engage referral doctors and clinics to build a sustainable referral network.
- Organize and implement outreach programs targeting RWAs, clubs, and societies to promote hospital services.
- Plan and execute local marketing activities, community engagement events, and promotional campaigns.
- Monitor and analyze marketing performance metrics; prepare regular reports for management.
- Collaborate with clinical departments to promote high-end specialties and packages.
- Identify new business opportunities and develop innovative service offerings.
- Manage digital and print marketing initiatives in collaboration with the in-house or external creative team.
- Ensure consistent hospital branding and visibility across offline and online channels.
Required Qualifications & Skills:
- Postgraduate in Marketing, Business Administration, or a related field.
- Minimum 10 years of marketing/business development experience, preferably in a hospital or healthcare setting.
- Strong corporate networking and B2B relationship-building skills.
- Experience in working with RWAs, community groups, and healthcare referral networks.
- Excellent communication, negotiation, and presentation skills.
- Knowledge of healthcare marketing trends, strategies, and local market dynamics.
- Proficient in MS Office; familiarity with CRM and marketing tools is a plus.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Attributes:
- Prior experience in a healthcare marketing/business development role is highly desirable.
- Self-motivated, proactive, and target-oriented professional.
- Strong leadership qualities and team management experience.
- Ability to think strategically while delivering tactical outcomes.
Why Join Us?
- Be a part of a growing multi-speciality hospital with a strong vision for patient care and innovation.
- Opportunity to lead impactful marketing initiatives that directly contribute to hospital growth.
- Work in a collaborative, mission-driven environment that values excellence.
Job Title: Marketing Manager
Department: Marketing & Business Development
Location: Silver Streak Super Speciality Hospital
Reporting To: Head of Marketing
Experience Required: Minimum 10 years
Qualification: Master’s / Bachelor’s degree in Marketing, Business Administration, or related field
Job Type: Full-time
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